As you doubtless know, the internet holds a world of opportunity – including making money. If you’re a blogger and you’ve decided to delve into the industry of ecommerce, you’ve already done much of the work to get started. For an online store to be successful it needs a visual identity, a marketing strategy, and customers. If you have a blog, you’ve (hopefully) established a visual theme, a voice and a following of readers. Here is a guide to keep you going.
Determine Your Audience
As a blogger, you have an advantage here because you probably already have a target niche that you tailor your writing to. Translate the content you provide for your readers to products they’re
interested in. Think about what your audience wants to see in your product selection, and what makes your business unique. If you need outside input, have your readers help out by filling out a survey (try using a survey plugin).
Plan Your Product Pages
When it comes to online shopping, good user experience is critical. Simplicity and organization allow customers to easily navigate your products. You can accomplish this by grouping merchandise into logical categories, and planning how they will be displayed on the page: what graphic elements and/or text will accompany
them, will they be viewed horizontally or vertically, what calls-to-action will be used, etc.
Keep in mind that ecommerce requires a functional design approach, so make sure that any added aesthetic touches are minimal and clear in their purpose.
Use a Plugin
WordPress offers numerous ecommerce plugins to choose from to transform your blog. Listed below are some good options.
• WordPress ecommerce
This plugin is easy to install, customizable, offers many different payment gateways and works well with other plugins – to name a few of the features that make this plugin one of the most popular. It also allows you to manage different aspects of your store from a user-friendly menu upon installation.
This flexible plugin offers different shipping methods, tracks sales, and can transfer orders to QuickBooks for quick accounting.
Themes For Ecommerce
There are plenty of themes you can apply to your blog to smoothly convert its image to an online storefront. This can make it easier for you to implement the organizational plans you previously decided on. Using one of these themes will optimize the presentation of your store and improve the functionality to ensure the best user experience.
• SimpleCart 2
This is a revamped version of SimpleCart that works great with WordPress ecommerce, and is extremely customizable.
• Market Theme
Another theme that includes easy setup with no technical knowledge necessary, Market Theme is customizable and can connect to Paypal for payment processing.
Upgrade Your Ecommerce Platform
WordPress is a great tool for starting out in ecommerce, but as your business grows, you may eventually need a more robust platform to support your efforts. Amazon’s online store is an excellent option for investing in a more expansive platform. You can see it in action within Fruit of the Loom’s website.
Beyond just offering basic ecommerce features and UI, the Amazon platform can also simultaneously publish all of your products within the Amazon store – giving you a much wider audience to sell your products to.
Developing an effective ecommerce solution can often be a difficult task. However, the available plugins and software are a strong solution that can save you an enormous amount of time and provide you with a proven user experience.