The mobile app industry has always been a subject to change and evolve. It’s an ever-fluctuating world coming up with unique ideas and trend every year. The end of the year 2014 is just around the corner and the market researchers have already predicted about some big changes and trends in the mobile industry that will have an impact in the upcoming year (2015). According to them the industry will move away from apps to a more contextual moment that are delivered across the variety of devices with a touch of personalization to identify the customer demands.
In this post, we are going to discuss about some big trends in the mobile app industry that will help you create dynamic applications at a continually faster rate. So, let’s have a look on all these trends.
1. Role of Mobile Apps in Marketing
Owing to the growth of Smartphones, companies will be able to use mobile apps to reach out their customers on the basis of their location and interests, which is quite difficult via websites or social media. Functions like photo sharing, notifications, videos will provide just enough sophistication to the promotion processes of the business. The addition of all these features and information will help companies better communicate with their users and there will be a more mutual corporation between the marketing department and app developers to determine how effectively customers can be attracted.
2. HTML Will Be Given More Priority for Developing Stunning Apps
everything that is crucial for creating a successful app. Owing to its power-packed features developers are positive about its growth and embracing it actively.
3. Adopting Micro Moments Approach
Owing to the proliferation and fragmentation of the mobile devices, screen sizes, and operating systems, companies will be more focused toward developing apps that are more optimized to cater the needs of different environments. App developers will shift their approach from attracting people few times a day to apps that keep them engaged for 5-10 seconds many times a day. As
a result, the development process will put more stress on designing notifications, widgets, and interaction between multiple devices. Currently all these things are evident in iOS8.
4. Mobile Competition Shifting to Accessories and Ecosystems
The year 2014 has already witnessed how Apple and Google set the stage for competition between different wearables and ecosystems. This will become all the more serious in 2015. The competition will span cars (Android auto vs Apple CarPlay), accessories (Android wear and Apple watch), Television (Android TV vs Apple TV). The predictions have been made that the product will work within an ecosystem and not across ecosystems. So, developers should better understand that the customers will look for a single ecosystem rather than the cross-platform ecosystems. Other device ecosystems like those developed by Amazon and Microsoft will also emerge but will struggle in the initial stages to get on the track.
5. Mobile Apps Will Emerge Strongly in Front of Mobile Websites
A research conducted by Comscore (http://www.comscore.com/Insights/Blog/When-Mobile-Web-Dominates-Apps-in-an-AppDominated-World ) reported that 51% of the people spend their time online, which further highlights how important it is for the companies to start giving priority to the app development. There is a debate going on between the small budgeted companies whether to go for mobile apps or mobile websites. Apps are increasingly becoming a potent tool for customer retention, guardian of sales and their engagement, whereas mobile websites are good at finding new customers as they look for companies via Internet.
6. Mobile Apps for Organizational Planning
Irrespective of the size of the organization, mobile apps will play a crucial role in increasing the productivity and efficiency of an organization. There will be more reduction in cost, time, and approach for designing and developing mobile apps. Companies will show more enthusiasm to embrace app development as an integral part of their strategy building activity.
The above mentioned are some of the upcoming trends that will keep shaping the mobile app industry to a great level in the year 2015. So, which trend are you going to follow?